#ADULTING
with your money
Role: Visual + Concept Lead
Managing your money can be hard. It's even harder than you're just starting out. Oregon Community Credit Union (OCCU) worked with our team to make the process of being fiscally responsible a little more fun for college students. We created a campaign around charades games at a local university's orientation week, cool swag, tips for #adulting with your money, and incentives to start new accounts at OCCU.
How we made finances less intimidating:
Our goal was to create a campaign that made make financial literacy more engaging for college students.
Early on, we followed strategic guidance showed we had a better chance of making an impact by moving away from traditional financial messaging which could be intimidating to young adults just at the start of their financial journeys.
My team created an interactive campus experience featuring games focused on practical money tips that were captured for social content. We offered incentives like free OCCU merch to gain participation.
The Results:
The campaign drove an increase in first-time account openings among students, strong participation in our on-campus content events, and increased social media traffic. It also helped establish a lasting relationship between our agency and OCCU.
#Adulting Charades
I edited footage from the orientation week games, adding sound and supers, to create preroll content such as the video below. We asked various students on campus to team up with a friend to play a game of charades themed around "adulting" activities like brewing your own coffee, waking up on time, and putting money into savings.
Cha-Ching Newsletter
For their college-oriented newsletter, OCCU needed to keep things light, fun, and mobile-friendly. I helped the team by creating flashy, easy-to-load GIF headers that changed every month.
